Women's Fashion Jewellery Wholesale
Gold-plated kadas, slip-on cuffs, pearl and rose gold bracelets, beaded earrings and necklace sets with matching earrings, stocked for boutiques and resellers who add jewellery beside their clothing racks.
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Buying fashion jewellery wholesale
Fashion jewellery is an impulse line. A customer buying a kurta set or a saree picks up earrings or a kada at the billing counter, so the stock that moves fastest is the stock that sits closest to the clothes it matches. Gold-plated and AD-studded kadas sell steadily through the wedding season and around Karva Chauth and Diwali, while lighter anti-tarnish steel bracelets and stainless steel earrings suit college girls and working women who want something for daily wear.
For a first order, split your quantity between festive pieces and everyday pieces rather than putting everything into heavy sets. A handful of necklace sets with earrings works as a gifting option, while cuffs and slip-on bracelets need no sizing and are easy to sell. Keep a mix of gold, red and white tones so the counter does not look one-note.
Display matters more here than in almost any other line. Small trays, a mirror and pieces hung by colour help shoppers decide quickly. Online sellers do well photographing a bracelet on the wrist next to a matching outfit, and bundling a kada with an ethnic set for Raksha Bandhan or Teej gifting.
Selling prices on this page run from ₹149 to ₹799.
New to buying wholesale? Read how to buy clothes wholesale for your shop.
Fashion Jewellery: questions buyers ask
What is the difference between anti-tarnish steel and gold-plated jewellery for resale?
Stainless and anti-tarnish steel pieces hold their colour longer with daily wear and sweat, so they suit customers who want something to wear every day. Gold-plated pieces give a richer festive look and sell well for weddings and occasions, but should be kept dry and stored in pouches to keep the finish bright.
Do kadas and cuff bracelets come in sizes?
Slip-on cuffs and open kadas are generally adjustable or one size, which makes them easy for a counter or online store. Closed kadas can vary in diameter, so check the product listing before ordering and keep a note of what your regular customers ask for when you reorder.
How should I store jewellery stock so it does not lose its shine?
Keep each piece in its own zip pouch or box, away from moisture, perfume and direct sunlight. Do not pile plated pieces together loose, as they scratch each other. A silica gel sachet in the storage box helps during the monsoon months when humidity is high.